Conspicuous participation : what is it & how does it impact communication strategies of nonprofit organizations?

Abstract

The following report defines the concept of conspicuous participation and it demonstrates how it impacts nonprofit marketing efforts through social media. This is accomplished through providing an in-depth theoretical background, a detailed typography describing how conspicuous participation is currently being used to promote interactions with nonprofit organizations, and through two case studies, which offer real-world examples of how nonprofit organizations are utilizing this concept. Conspicuous participation can be defined as The act of publishing original or existing content in an online space that is visible to others, either all members of the general public or members of a private social network, in order to interact with and/or show support for a defined community or organization.