Conspicuous participation : what is it & how does it impact communication strategies of nonprofit organizations?

dc.contributor.advisorDrumwright, Minette E.en
dc.contributor.committeeMemberWilcox, Garyen
dc.creatorSchlissel, Erin Nicoleen
dc.date.accessioned2011-07-13T16:50:37Zen
dc.date.available2011-07-13T16:50:37Zen
dc.date.issued2011-05en
dc.date.submittedMay 2011en
dc.date.updated2011-07-13T16:50:42Zen
dc.descriptiontexten
dc.description.abstractThe following report defines the concept of conspicuous participation and it demonstrates how it impacts nonprofit marketing efforts through social media. This is accomplished through providing an in-depth theoretical background, a detailed typography describing how conspicuous participation is currently being used to promote interactions with nonprofit organizations, and through two case studies, which offer real-world examples of how nonprofit organizations are utilizing this concept. Conspicuous participation can be defined as The act of publishing original or existing content in an online space that is visible to others, either all members of the general public or members of a private social network, in order to interact with and/or show support for a defined community or organization.en
dc.description.departmentAdvertisingen
dc.format.mimetypeapplication/pdfen
dc.identifier.slug2152/ETD-UT-2011-05-3502en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2011-05-3502en
dc.language.isoengen
dc.subjectSocial mediaen
dc.subjectNonprofit organizationsen
dc.subjectMarketingen
dc.subjectUser-generated contenten
dc.titleConspicuous participation : what is it & how does it impact communication strategies of nonprofit organizations?en
dc.type.genrethesisen
thesis.degree.departmentAdvertisingen
thesis.degree.disciplineAdvertisingen
thesis.degree.grantorUniversity of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen

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