The Miracle Foundation : becoming a force for good and the seven practices of high impact nonprofits
| dc.contributor.advisor | Drumwright, Minette E. | en |
| dc.contributor.committeeMember | Stout, Patricia | en |
| dc.creator | Pate, Rebecca Glenn | en |
| dc.date.accessioned | 2010-11-29T22:37:08Z | en |
| dc.date.available | 2010-11-29T22:37:08Z | en |
| dc.date.available | 2010-11-29T22:37:14Z | en |
| dc.date.issued | 2010-05 | en |
| dc.date.submitted | May 2010 | en |
| dc.date.updated | 2010-11-29T22:37:14Z | en |
| dc.description | text | en |
| dc.description.abstract | This report examines the book Forces for Good: The Six Practices of High-Impact Nonprofits, by Leslie R. Crutchfield and Heather McLeod Grant as it applies to a particular nonprofit organization: The Miracle Foundation. The Miracle Foundation is a nonprofit based in Austin, Texas, with a mission of empowering orphans, primarily in rural India, to reach their full potential “one child at a time” in an effort to break the cycle of poverty. After an examination of The Miracle Foundation in the context of the Six Practices, the author presents a seventh practice. Additionally, this report discusses shortcomings of the nonprofit and a series of recommendations to ensure The Miracle Foundation is on a course toward being high impact. There is a particular focus on the branding and marketing strategy, as well as the unique position of The Miracle Foundation. | en |
| dc.description.department | Advertising | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/2152/ETD-UT-2010-05-1406 | en |
| dc.language.iso | eng | en |
| dc.subject | Miracle Foundation | en |
| dc.subject | Nonprofit | en |
| dc.subject | Marketing | en |
| dc.subject | Social sector | en |
| dc.subject | Forces for Good | en |
| dc.title | The Miracle Foundation : becoming a force for good and the seven practices of high impact nonprofits | en |
| dc.type.genre | thesis | en |
| thesis.degree.department | Advertising | en |
| thesis.degree.discipline | Advertising | en |
| thesis.degree.grantor | University of Texas at Austin | en |
| thesis.degree.level | Masters | en |
| thesis.degree.name | Master of Arts | en |