Purebred dogs are prone to health problems and the rates of disease are increasing. The average lifespan of purebreds are on the decline, despite advances in veterinary care. This causes suffering for both dogs and their owners and also cost their owners billion in vet bills. Breeding practices and standards that encourage unhealthy dogs and people demanding purebred dogs, despite their health problems, causes the problem. The solution lies in changing the way dogs are bred and what people look for in their dogs.