RediClinic : an evaluation of a convenient care clinic in a shifting medical landscape

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dc.contributor.advisorMackert, Michaelen
dc.contributor.committeeMemberLove, Braden
dc.creatorEdwards, Lauren Jeanen
dc.date.accessioned2011-02-17T17:29:47Zen
dc.date.available2011-02-17T17:29:47Zen
dc.date.available2011-02-17T17:29:54Zen
dc.date.issued2010-12en
dc.date.submittedDecember 2010en
dc.date.updated2011-02-17T17:29:54Zen
dc.descriptiontexten
dc.description.abstractThis paper offers in-depth look at the convenient care/retail clinic industry in the context of today’s changing medical landscape with specific focus on Texas-based RediClinic. In addition to a detailed analysis of RediClinic, this paper proposes detailed advertising, marketing and social media recommendations that will aid RediClinic in bolstering its brand image and expanding its client base. Every suggested tactic is framed within the rapidly changing healthcare environment present in America, and specific focus is given to the recent passing of the Patient Protection and Affordable Care Act. This paper attempts to aid RediClinic in understanding and leveraging its most important strengths: its strong position within the Texas market, and its service to those who are currently uninsured.en
dc.description.departmentAdvertisingen
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2010-12-2461en
dc.language.isoengen
dc.subjectRediClinicen
dc.subjectPatient Protection and Affordable Care Acten
dc.subjectHealth insuranceen
dc.subjectConvenient careen
dc.subjectHealth clinicsen
dc.subjectRetail clinicen
dc.subjectRetail health clinicen
dc.titleRediClinic : an evaluation of a convenient care clinic in a shifting medical landscapeen
dc.type.genrethesisen
thesis.degree.departmentAdvertisingen
thesis.degree.disciplineAdvertisingen
thesis.degree.grantorUniversity of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen

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