QR codes : creative mobile media approaches

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dc.contributor.advisorThompson, Sean Roberten
dc.contributor.advisorWilcox, Gary B.en
dc.creatorStewart, Lauren Elizabethen
dc.date.accessioned2010-11-22T21:32:46Zen
dc.date.available2010-11-22T21:32:46Zen
dc.date.available2010-11-22T21:32:54Zen
dc.date.issued2010-05en
dc.date.submittedMay 2010en
dc.date.updated2010-11-22T21:32:54Zen
dc.descriptiontexten
dc.description.abstractThis report explains what Quick Response Codes are, their history and how they work. It introduces and compares several alternative ways, in addition to QR codes, for consumers to initiate the mobile communication process. Actual use of QR codes in print advertising, outdoor advertising, product packaging and other mediums exemplify how advertisers can use QR codes to integrate traditional media with interactive media, how users respond and interact with QR codes, and how they can be used effectively and creatively in today’s emerging media landscape.en
dc.description.departmentAdvertisingen
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2010-05-1241en
dc.language.isoengen
dc.subjectQR codeen
dc.subjectQuick Response Codeen
dc.subjectAdvertisingen
dc.subjectMobile mediaen
dc.titleQR codes : creative mobile media approachesen
dc.type.genrethesisen
thesis.degree.departmentAdvertisingen
thesis.degree.disciplineAdvertisingen
thesis.degree.grantorUniversity of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen

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