Marketers Move the Needle for Entrepreneurs

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dc.creatorKinonen, Judie
dc.date.accessioned2022-04-18T17:57:48Z
dc.date.available2022-04-18T17:57:48Z
dc.date.issued2021-03-05
dc.descriptionCan a marketer have a measurable impact on a small business? A field experiment in Africa quantifies, at last, how much marketers matter.
dc.descriptionBased on the research of Stephen J. Anderson
dc.description.departmentMarketing
dc.identifier.urihttps://hdl.handle.net/2152/111750
dc.identifier.urihttp://dx.doi.org/10.26153/tsw/38655
dc.language.isoeng
dc.relation.ispartofBig Ideas
dc.relation.ispartofBig Ideas
dc.rights.restrictionOpen
dc.rights.restrictionOpen
dc.source.urihttps://medium.com/texas-mccombs/marketers-move-the-needle-for-entrepreneurs-cc2478bdceac
dc.subjectMarketing
dc.subjectStephen J. Anderson
dc.subjectentrepreneurs
dc.titleMarketers Move the Needle for Entrepreneurs
dc.typeBlog
dc.typeArticle

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