Three Billion Rural Consumers - Can Marketers Profit from Them?

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dc.creatorSubramanian, Poornima
dc.date.accessioned2022-04-18T17:56:10Z
dc.date.available2022-04-18T17:56:10Z
dc.date.issued2018-01-31
dc.descriptionTexas McCombs Professor Vijay Mahajan has a powerful message for global marketers: "Rural does not mean poor."
dc.descriptionVijay Mahajan
dc.description.departmentMcCombs School of Business
dc.identifier.urihttps://hdl.handle.net/2152/111634
dc.identifier.urihttp://dx.doi.org/10.26153/tsw/38539
dc.language.isoeng
dc.relation.ispartofBig Ideas
dc.relation.ispartofBig Ideas
dc.rights.restrictionOpen
dc.rights.restrictionOpen
dc.source.urihttps://medium.com/texas-mccombs/three-billion-rural-consumers-can-marketers-profit-from-them-792d141049f4
dc.subjectInnovation
dc.subjectMarketing
dc.subjectrural
dc.subjectVijay Mahajan
dc.titleThree Billion Rural Consumers - Can Marketers Profit from Them?
dc.typeBlog
dc.typeArticle

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