Assessing and measuring the impact of self-accountability activation on prosocial choice : can efforts to encourage ethical purchases be counter-productive?

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dc.contributor.advisorKeitt, Timothy H.
dc.contributor.committeeMemberIrwin, Julie
dc.creatorCleveland, Heath Foster
dc.creator.orcid0000-0002-2714-3154
dc.date.accessioned2017-05-23T22:13:32Z
dc.date.available2017-05-23T22:13:32Z
dc.date.issued2015-08
dc.date.submittedAugust 2015
dc.date.updated2017-05-23T22:13:32Z
dc.description.abstractIn this report, I discuss one method of prosocial marketing; evaluate it from a theoretical perspective; identify significant questions about its measurement and application; present a study and explain how the design and measurements included in that study could elucidate answers to the identified questions, pending some analysis; and discuss my current data collection plans. The method, ethical self-accountability activation, was proposed and evaluated by John Peloza, Katherine White, and Jingzhi Shang in their article titled "Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical attributes," which was published in the January 2013 issue of the Journal of Marketing.
dc.description.departmentStatistics
dc.format.mimetypeapplication/pdf
dc.identifierdoi:10.15781/T2SN0193N
dc.identifier.urihttp://hdl.handle.net/2152/46980
dc.language.isoen
dc.subjectProsocial marketing
dc.subjectEthical self-accountability activation
dc.subjectSelf-accountability activation
dc.subjectEthical products
dc.subjectProduct preferences
dc.subjectProsocial choice
dc.subjectEthical purchases
dc.titleAssessing and measuring the impact of self-accountability activation on prosocial choice : can efforts to encourage ethical purchases be counter-productive?
dc.typeThesis
dc.type.materialtext
thesis.degree.departmentStatistics
thesis.degree.disciplineStatistics
thesis.degree.grantorThe University of Texas at Austin
thesis.degree.levelMasters
thesis.degree.nameMaster of Science in Statistics

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