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dc.creatorAlexander, Lauren Elizabeth
dc.date.accessioned2012-07-23T19:25:21Z
dc.date.available2012-07-23T19:25:21Z
dc.date.created2011-12
dc.date.issued2012-07-23
dc.date.submittedDecember 2011
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2011-12-4624
dc.descriptiontext
dc.description.abstractBecause social media is a relatively new digital medium and Twitter is an even newer medium, it is important for practitioners and academics to understand how to create and utilize the best messaging strategies to induce persuasion, win brand advocates and create a sustainable, credible presence for brands on social media platforms such as Twitter. The author seeks to examine the theoretical and practical relevance of social media, with an emphasis on Twitter as well as explore how the theories of source credibility and word-of-mouth can help to better understand and measure promotional message and strategy effectiveness.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.subjectTwitter
dc.subjectFacebook
dc.subjectYouTube
dc.titleAn examination of source credibility and word of mouth best practices for social media marketing with an emphasis on Twitter
dc.date.updated2012-07-23T19:25:28Z
dc.identifier.slug2152/ETD-UT-2011-12-4624
dc.description.departmentAdvertising
dc.type.genrethesis*
thesis.degree.departmentAdvertising
thesis.degree.disciplineAdvertising
thesis.degree.grantorUniversity of Texas at Austin
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts


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