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dc.contributor.advisorWilcox, Gary B.en
dc.creatorAlexander, Lauren Elizabethen
dc.date.accessioned2012-07-23T19:25:21Zen
dc.date.available2012-07-23T19:25:21Zen
dc.date.issued2011-12en
dc.date.submittedDecember 2011en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2011-12-4624en
dc.descriptiontexten
dc.description.abstractBecause social media is a relatively new digital medium and Twitter is an even newer medium, it is important for practitioners and academics to understand how to create and utilize the best messaging strategies to induce persuasion, win brand advocates and create a sustainable, credible presence for brands on social media platforms such as Twitter. The author seeks to examine the theoretical and practical relevance of social media, with an emphasis on Twitter as well as explore how the theories of source credibility and word-of-mouth can help to better understand and measure promotional message and strategy effectiveness.en
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.subjectTwitteren
dc.subjectFacebooken
dc.subjectYouTubeen
dc.titleAn examination of source credibility and word of mouth best practices for social media marketing with an emphasis on Twitteren
dc.date.updated2012-07-23T19:25:28Zen
dc.identifier.slug2152/ETD-UT-2011-12-4624en
dc.contributor.committeeMemberAtkinson, Lucyen
dc.description.departmentAdvertisingen
dc.type.genrethesisen
thesis.degree.departmentAdvertisingen
thesis.degree.disciplineAdvertisingen
thesis.degree.grantorUniversity of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen


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