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dc.contributor.advisorChoi, Sejung Marinaen
dc.creatorPark, So Hyeonen
dc.date.accessioned2011-07-22T20:12:55Zen
dc.date.available2011-07-22T20:12:55Zen
dc.date.issued2011-05en
dc.date.submittedMay 2011en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2011-05-3233en
dc.descriptiontexten
dc.description.abstractOnline streaming service sites such as YouTube and Hulu are popular these days. The fact that these websites utilize online video advertising as a revenue model led to a natural curiosity: Is online video advertising effective? Although this report does not give a conclusive answer due to lack of available data, it still covers enough topics to provide a comprehensive idea of what online video advertising is to those who are interested in the subject. As the title of this report states, its original purpose is to deliver an introductory guideline to internet video advertising.en
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.subjectOnline video advertisingen
dc.subjectInternet advertisingen
dc.subjectHuluen
dc.subjectIn-stream video advertisingen
dc.titleOnline video advertising 101en
dc.date.updated2011-07-22T20:13:10Zen
dc.identifier.slug2152/ETD-UT-2011-05-3233en
dc.contributor.committeeMemberSung, Yongjunen
dc.description.departmentAdvertisingen
dc.type.genrethesisen
thesis.degree.departmentAdvertisingen
thesis.degree.disciplineAdvertisingen
thesis.degree.grantorUniversity of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen


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