Superficial ideologies of children : influencing perceptions and shaping ethnic identity through school culture

Culture integrates more than ideology and tradition. These cultural elements are supplementary factors that unite under certain conditions to assist in the development and understanding of what is right, wrong and/or expected within a group. Ideology specifically has been found to influence and construct societal norms, and play a vital role in the conscious and subconscious interactions of individuals. These ideologies (superficial and non-superficial) have implications for the interpersonal interactions between individuals within and between the same cultural groups, as well as implications for organizational and professional development within academic and professional settings. This study will examine culture and ideology through an investigation of environment and its relationship to ethnic identity development. In addition, the study will investigate the possible relationship between ethnic identity and perceptions of credibility. Findings suggest that culturally related materials in an academic setting are not related to strength of ethnic identification with regard to ethnic identity- behavior; yet ethnic identity- achievement may be slightly related to school environment. Further, ethnic identity and school environment are not influential in the perception on credibility of people of divergent skin-tones. The research explores practical and theoretical implications, discusses the limitations of evaluating skin-tone of African Americans, and suggests proposals for future research.