Latinas in broadcast journalism

The demographic composition of the United States is changing and Latinos, are becoming this nation's fastest growing ethnic minority. These changes will alter the makeup of persons in the work place. It is estimated that by the year 2000, the the majority of persons entering the work place will be ethnic minorities and women. These new workers, who are culturally different from the dominant White ethnic group, have experiences that are seldom heard and important to understand. This study examined the experiences of three successful Latina broadcast journalists in Texas. The ethnographic data gathered from interviews with the three women provided information regarding their experiences with racism, tokenism, and their coping strategies within the newsroom This research allows readers to better understand the challenges facing both the media organizations and the Latinas they hire