Browsing by Subject "sustainable"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Cues in a Coffee Shop: An Analysis on Ethical Consumerism
    (2020-12) Avard, Emily; Irwin, Julie
    This research experiment explores consumer behavior in regard to ethical purchases. Specifically, it investigates if consumer behavior is driven psychologically and subconsciously by the environment the consumer is in. This experiment seeks to prove that certain cues influence consumers to purchase ethically. This research consists of survey distributed to young adults in the Austin area. The four surveys were sent out at random, and each contains a variable in the visual of a coffee shop. The results indicate that certain cues, such as trash or trash bins, influence consumers to shop more sustainably within a coffee shop. This demonstrates that when negative effects of consumption are present, consumers are forced to think about their purchases and their personal impact on the issue. Other cues, such as the presence of a recycling bin, or the control, with nothing present, allow consumers to continue purchasing the way they would prefer, without considering “greenness”.