Browsing by Subject "revision"
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Item Co-creation by Commenting: Participatory Ways to Write Quicklook® Reports(IEEE, 2015-07) Jakobs, Eva-Maria; Spinuzzi, Clay; Digmayer, Claas; Pogue, Gregory P.The authors examined comments in revisions of 24 Quicklook® reports that were written to provide market feedback to entrepreneurs. Most Quicklook reports underwent a revision cycle, and the number of comments per draft varied considerably. Based on this analysis, commenting was frequently used to provide revision guidance from staff to the assessors who authored the Quicklook reports. The commenting activities focus on the overall objective to deliver strong arguments for an innovation from the market’s perspective. Therefore, the most comments address the Quicklook report’s most important sections: Potential Commercial Markets, Competitors and Benefits, and Potential Benefits. In particular, staff comments addressed co-creation, argumentation, the writing process, and text quality. We conclude by calling for further research into such reports in particular and entrepreneur communication in general.Item Letter to Duncan R. Derry from H.B. Stenzel on 1953-07-23(1953-07-23) Stenzel, Henryk B.Item Letter to E. Mayr from H.B. Stenzel on 1948-10-25(1948-10-25) Stenzel, H.B.Item Letter to H.B. Stenzel from E.N. Goddard on 1958-01-22(1958-01-22) Goddard, E.N.Item Letter to Henry A. Pilsbry from H.B. Stenzel on 1933-01-13(1933-01-13) Stenzel, H.B.Item Letter to Lewis Cline from H.B. Stenzel on 1951-06-09(1951-06-09) Stenzel, Henryk B.Item Letter to Mullapudi Subba Rao from H.B. Stenzel on Undated(0000-00-00) Stenzel, Henryk B.Item Letter to Raymond C. Moore from H.B. Stenzel on 1969-10-13(1969-10-13) Stenzel, H.B.Item Remaking the Pitch: Reuse Strategies in Entrepreneurs' Pitch Decks(IEEE, 2015-04) Spinuzzi, Clay; Nelson, Scott; Thomson, Keela S.; Lorenzini, Francesca; French, Rosemary A.; Pogue, Gregory; Burback, Sidney D.; Momberger, JoelResearch problem: Examines how Korean entrepreneurs in an entrepreneurship program revised their English-language slide decks for their competitive presentations (“pitches”) by reusing content from professional communication genres, including both their own documents and feedback from potential stakeholders in their target markets. Research question: As entrepreneurs learn to pitch ideas to unfamiliar markets, how do they revise their slide decks by reusing content from other professional communication genres? Specifically, what strategies do they follow when reusing content? Literature review: The professional communication literature demonstrates that reuse tends to take place in documentation cycles in which documents are set in interaction with each other and that reuse itself involves rhetorical choices. Yet such reuse strategies have not been examined in existing studies of entrepreneurial pitches in marketing and technology commercialization. Methodology: In an exploratory qualitative study, researchers textually analyzed 14 sets of five related document genres in the archives of an entrepreneurship program. These genres represented a full cycle of activity: application to the program, initial pitches, initial feedback from program personnel, detailed feedback from representative stakeholders in the target market, and revised pitches. Interviews and surveys of program personnel further contextualize the data. Results and conclusions: Entrepreneurs reused content from professional communication genres, including those that they had generated as well as those generated by market stakeholders. However, reuse went beyond simply accepting and copying feedback; as they learned to make their pitch arguments, these entrepreneurs had to weigh this feedback and engage with it critically. This reuse can be characterized as Accepting (repeating verbatim or in close paraphrase); Continuing (extending lines of argument); and Resisting (rebutting lines of argument). These findings suggest that entrepreneurs need all three strategies as they refine their pitches for their target markets.Item The Texas Mathematics Teachers' Bulletin, Volume XIX, Number 1(University of Texas at Austin, 1935-02-08) University of Texas at Austin