Browsing by Subject "facebook"

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Couldn't or Wouldn't? the Influence of Privacy Concerns and Self-Efficacy in Privacy Management on Privacy Protection
(2015-01) Chen, Hsuan-Ting; Chen, Wenhong; Chen, Wenhong
Sampling 515 college students, this study investigates how privacy protection, including profile visibility, self-disclosure, and friending, are influenced by privacy concerns and efficacy regarding one's own ability to manage privacy settings, a factor that researchers have yet to give a great deal of attention to in the context of social networking sites (SNSs). The results of this study indicate an inconsistency in adopting strategies to protect privacy, a disconnect from limiting profile visibility and friending to self-disclosure. More specifically, privacy concerns lead SNS users to limit their profile visibility and discourage them from expanding their network. However, they do not constrain self-disclosure. Similarly, while self-efficacy in privacy management encourages SNS users to limit their profile visibility, it facilitates self-disclosure. This suggests that if users are limiting their profile visibility and constraining their friending behaviors, it does not necessarily mean they will reduce self-disclosure on SNSs because these behaviors are predicted by different factors. In addition, the study finds an interaction effect between privacy concerns and self-efficacy in privacy management on friending. It points to the potential problem of increased risk-taking behaviors resulting from high self-efficacy in privacy management and low privacy concerns.
Platforms of Persuasion: Investigating the Impact of Twitter and Facebook on Voter Decision-Making in the 2016 and 2020 Presidential Elections
(2023-11) Kozmetsky, Will
Platforms of Persuasion is an investigation into the origins of two current social media behemoths, Facebook and Twitter, and how they have impacted politics over time. Starting in the 2008 election with Barack Obama's campaign, political campaigns have utilized social media to create a comprehensive network across the United States to remarkably connect supporters. This research paper digs into how social media is used to create a distributed virtual community by creating digital profiles for potential voters to send targeted advertisements. I also analyze the shifts in Facebook's data privacy policy in response to privacy concerns and data leaks throughout the 2010s. A major element of the paper is how the 2016 Trump campaign was involved in the highly controversial Cambridge Analytica scandal, where they were able to collect user data from over 80 million users. I used the Federal Election Commission database to analyze the amount of money spent by the Trump campaign in 2016 and 2020 to attempt to quantify how the campaign used funds for digital advertising and marketing