Browsing by Subject "Women & gender"
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Item Beyond the drama : developing entertainment-education television serials in Pakistan(2021-04-13) Chaudhary, Nabeeha Zahid; Wilkins, Karin Gwinn, 1962-; Kumar, Shanti; Straubhaar, Joseph; McClearen, Jennifer; Hyder, Syed AkbarThis project explores Entertainment-Education based strategic interventions in Pakistan, specifically focusing on commercial television serials drawing from the Entertainment-Education model. It considers these serials in terms of production, text, and their reception in the media to ask (i) how Entertainment-Education based television serials in Pakistan are being made, (ii) how messaging in specific texts plays out within the broader media environment, and (iii) what potential impact these serials may be having on conversations about sensitive social issues in the country, especially with regard to women? Using two female centered television serials, Udaari (2016) and Sammi (2017), as central case studies, the project analyzes their role and social significance within the local media industry, and in public discourse. A triangulated methodology of research includes extensive interviews with the people making these serials and close text analysis of the serials themselves, along with content analysis of articles in the local press discussing (often taboo) issues highlighted by these serials. Themes addressed include issues of child sexual abuse, women’s financial independence, the illegal cultural custom of Vani, maternal health, and gender discrimination at birth. Long-term questions behind this project think through (i) potential policy implications of Entertainment-Education projects, (ii) long-term impacts of opening up of spaces of discourse for controversial issues, and (iii) implications for the Pakistani television drama industry in terms of how stories about women are told. Exploring these interventions is crucial for mapping out future possibilities and interventions that can have a major impact on the socio-political-legal conversations surrounding women’s rights in Pakistan as well as helping shape women’s own conceptions and understanding of their own rights and the resources available to them.