Browsing by Subject "Republican campaign"
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Item Digital barometers for effective political campaigns(2019-08) Harris, Vincent; Jarvis, Sharon E., 1969-This paper explores phenomena that affect how modern political campaigns communicate, educate, and persuade voters online. The three main phenomena discussed are: social media engagement, visibility of online content, and entertainment media. These phenomena serve as barometers for political practitioners who aim to generate attention online. Relevant literature and research from each phenomena is discussed in detail and supported with examples from recent political campaigns. The author is a political practitioner who specializes in digital media and content production. Specific instances from his work are shared as further analysis. A conclusion is drawn that, without significant changes in government regulation and voter behavior, political campaigns will continue to produce entertaining and hyper-partisan content online