Browsing by Subject "Loyalty"
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Item Cognitive development's effects on development of loyalty in sports fans(2013-12) Reifurth, Katherine Rose Nakamoto; Todd, JanSport fans develop strong loyalties to their favorite teams, but there has been little research conducted on when this loyalty is formed. Previous research suggests that loyalty can form at very young ages, but it is difficult to classify young children based on age due to their rapid development over short periods of time. This is why it is necessary to use cognitive development stages to classify groups of young subjects in order to accurately group their predictive actions and abilities. Very little research has been done on sport loyalty development, especially using cognitive development as a categorizing tool. It is this report’s suggestion that more research must be done on this subject to truly understand the implications of this measurement tool and its effects on the development of loyalty.Item Correlates of season ticket renewal behavior in college football(2017-05) Scott, Rachel Lee; Scheinbaum, Angeline Close; Eastin, Matthew S.The purpose of this study is to assist The University of Texas Athletic Department (UT) better understand why some of their football season ticket holders did not renew for the upcoming 2017-2018 season. This study examines and analyzes secondary data (n=14,503) about UT football season ticket holders provided by the athletic department to the researcher. By understanding who decided not to renew, UT can infer why they did not renew and ultimately design better marketing strategies to continue developing their relationship with season ticket holders. The implications of findings about these persons will provide a rational basis for the improvement of strategies to promote continued season ticket renewal.Item Delivering value through social networking : creating lifetime loyalty in young alumni : an interactive qualitative analisys of the undergraduate experience & using social media experience(2014-05) Garcia, Adriana R.; Drumwright, Minette E.Social networking has become integrated into every aspect of business that one can imagine and universities must take advantage of the phenomenon to build personal relationships with young alumni in an effort to build a lifetime of loyalty. This study addresses some issues that should be considered to build loyalty in young alumni, from the moment of their first arrival, rather than waiting until after they graduate to cultivate them. This study examines how alumni relations officers can help build relationships through social networks, and in-school interventions that will help creating lifetime loyalty among young alumni. Young alumni, who are more familiar with technology than older generations of alumni are a prime target audience that should be considered to study efficient and effective way for universities to get their messages out. Through an interactive qualitative analysis study, this research addresses the factors that keep alumni from wanting to hear about and be vested in their alma mater before they graduate and how they will communicate with the university after graduation. This study explores the broad question, Why do some students use alumni social media and some do not? To answer the question, the researcher explores the phenomenon of The Undergraduate Experience and Using Social Media. Using Interactive Qualitative Analysis (IQA), this study identifies the elements that make up The Undergraduate Experience and The Using Social Media Experience. The study goes further by identifying how these elements relate in a system of influence. The study concludes with practical solutions for the engagement of alumni.Item Living on the edge : the Iran-Iraq frontier, 1881-1981(2018-05-14) Ahmadi, Shaherzad Rashin; Aghaie, Kamran Scot; Di-Capua, Yoav, 1970-; Brower, Benjamin; El Shakry, Omnia; Atwood, BlakeIn the late nineteenth-century, burgeoning nation-states began to surveil their inhabitants and incorporated them into the national community as citizens, teachers, soldiers, and civil servants. Enforcing laws in frontiers, however, often proved difficult in the Middle East, as armed tribes exploited their proximity to borders in order to avoid taxes, military conscription, and the pressure to settle. By examining Iranian and Iraqi sources from the nineteenth- to twentieth-century, “Living on the Edge” argues that the inability of officials in the Arabistan-Basra frontier to eliminate smuggling networks, curb migration, and promote national loyalty eventually led to the outbreak of the Iran-Iraq War (1980-88). Tehran’s attempt to restrict movement at its southwestern frontier caused locals in Arabistan to regularly interact with civil servants, who often voiced their doubts about their ability to monitor movement and trade. Many local officials, in fact, participated in smuggling networks, argued against surveilling the border, and questioned the national loyalties of border dwellers and immigrants. I reveal that, although state agents were sent to Arabistan to represent Tehran’s interests, border dwellers often evaded laws or assimilated civil servants into local ways of life. Thus, “Living on the Edge” offers the dialectic between border dwellers, local officials, and the central government, whose conflicting interests complicated the nation-building project in the Iran-Iraq frontier. I argue that because Tehran and Baghdad failed to eliminate pre-national modes of life in their southern frontier over the course of the twentieth-century, Iraqi nationalists began to doubt the loyalties of border dwellers, who often traded in the black market and migrated when it suited them. Significantly, the Iran-Iraq War offered historically peripheral communities, which had operated in the spheres of influence of two nations, the opportunity to express their state loyalties. This dissertation thus emphasizes the ability of marginalized groups inhabiting the Iran-Iraq frontier to develop a transnational socioeconomic environment that influenced the local application of national policies