Browsing by Subject "Instagram"
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Item Fashion, social media, and identity expression : an intersectional approach to understanding the fashion consumption patterns of black middle-class women(2017-05) Morris, Angelica Noelle; Kahlor, LeeAnn; Thomas, Kevin; Close-Scheinbaum, Angeline; Ainsle, Ricardo; Tang, Eric, 1974-The ability to freely express one’s identity through apparel is a staple of U.S. cultural freedom. The rise of social networking sites (SNSs) have increased these liberties, as fashion-related user-generated content has curtailed much of the influence of fashion industry powerhouses. This ability to freely use apparel to express identity, however, is not fully available to all Americans—particularly members of historically marginalized groups like black middle-class female consumers. In spite of this marginalization, these women have historically impacted popular fashion trends, frequently use SNSs to exchange fashion-related information, and have strong buying power. Despite their value, however, knowledge of their apparel-related consumption behaviors is limited. Using an intersectional theoretical approach guided by theories of black feminism and black respectability politics, this study utilized Photovoice and in-depth interview methods to explore the complex relationship between black middle-class female identity and apparel-related consumption. The four themes that emerged from this data (cultural double-standards and appearance, the respectability politics of fashion, within-group differences, and #BlackGirlMagic) provide valuable theoretical and practical insights, including increased evidence for the use of an intersectional approach in Consumer Culture Theory research, a proposed extension of the Model of Situational Ethnicity and Consumer Behavior, and suggestions for cultural-relevant marketing and advertising messages, both on and off-line.Item #Instawoke : a case study of pre-service teachers’ experiences with critical consciousness raising via social media(2019-05) Greer, Elizabeth Jane; Salinas, Cinthia; Palmer, Deborah K; Abril Gonzalez, Patricia; De Lissovoy, Noah; Krutka, DanielConcerns for educational equity for an increasingly culturally and linguistically diverse K-12 student population has drawn attention to the preparation of future teachers’ multilingual, multicultural, and social justice-oriented capacities. This qualitative case study explored the pedagogical use of social justice-oriented social media in teacher education to develop critical consciousness and political and ideological clarity amongst a cohort of 22 elementary ESL-certified pre-service teachers. As part of their teacher education coursework, participants were asked to engage with a social justice-oriented Instagram account and submit ten written reflections responding to ten Instagram posts of their choice. These reflections were triangulated with participants’ autobiographical data and questionnaire results to draw conclusions about the ways in which they interpreted the content on the account particularly in light of their sociocultural backgrounds, their development as critically conscious educators, and their existing digital practices. Findings indicated that participants were on a trajectory towards critical consciousness and were strategically drawing on their emotions, text-to connections, their experiences with their students, and larger societal discourses to understand social and political issues. Additionally, pre-service teachers’ sociocultural backgrounds, particularly in terms of race, gender, and religion, played strong roles in their interpretations of social justice issues. As the use of social media for the purposes of critical consciousness development was an engaging tool, recommendations for social media use and social justice-oriented teacher education are providedItem Shop now : the impact of social media platform congruence on ad clicking and brand attitude(2023-04-20) Yang, Zinan; Oh, JeeyunThis study aims to investigate the relationship between brands and social media platforms, focusing on the effects of platform use on brand-platform congruence drawn from the Uses and Gratifications (U&G) theory. Employing a 2 × 2 between-subject online experiment (N = 254), the study examined the interaction effects between the brand gratifications (instrumental vs. ritualistic) and social media usage (instrumental vs. ritualistic) on consumer responses, including ad clicking, brand attitude, and purchase intention in social media advertising. Additionally, this research examined the intrusiveness of ads as a moderator of the relationship between brand-platform congruence and consumer responses. Findings revealed that congruence between brands and social media platforms significantly influenced consumer responses. Furthermore, user gratification in ritualistic uses of social media platforms also played a crucial role in predicting these outcomes. The intrusiveness of ads was found to moderate the effects of congruence on brand attitude. Implications of the findings and future research directions are discussed.Item Social media engagement : what does it mean for consumers, influencers, and brands?(2022-08-03) Lim, HyunJoo; Wilcox, Gary B.; Bright, Laura F; Eastin, Matthew S; Brown-Devlin, Natalie; Whittaker, Tiffany ASocial media is no longer just a place for social interaction, it is now a storefront where consumers start their purchase journey. Consumers go to social media to learn about businesses and make informed decisions when buying products and services. In this process, consumers expect to “engage” with businesses through various sources, contents, and platforms. The purpose of this paper is to help businesses understand the concept of engagement from the perspective of consumers, and its effect on social media advertising outcomes measured by engagement metrics and click-through-rates (CTR). The findings of this paper are threefold. First, influencers are suggested as effective source of persuasive messages for generating CTR in comparison to brand-promoted messages. Second, social media engagement metrics can strengthen the relationship between ad frequency and CTR. Third, for Facebook advertising, ad spend and frequency can have significant influence on CTR overtime, whereas for Instagram, only ad frequency is a significant predictor of CTR overtime. This study contributes to our knowledge of social media advertising effectiveness, as well as the role of influencers as message source, by examining behavioral trace data generated by consumers engaging with social media advertising campaigns. By examining real-time engagement patterns, this research provides immediate managerial implications that can be employed by businesses as they develop social media marketing plans for the future.Item The role of identity and self-reflection in museum selfies : netnographic insights from Instagram(2019-12-03) Heo, Seo Jeong; Scheinbaum, Angeline CloseArt museum provides excellent stage for identity work. Art can be mediation to reflect people’s identities. It is an expression of our thoughts, emotions, intuitions, and desires, and it’s about sharing the way we experience the world, which for many is an extension of personality. Taking selfies at museums where great artworks are displayed can be a way to integrate ourselves to the meaning of that artworks. Furthermore, online social media, where identity work emerges frequently, provides proper circumstances for visual communication. In this respect, our investigation seeks to contribute to a holistic, contextualized and cultural perspective of museum selfie phenomenon by integrating the meaning of art, location-based technology on social media, and online identity work. The findings of this paper provide two emerging themes; spatial self and transcendence emotion. The “Spatial-self” theme describes three types of Instagram posts that present users’ locations by how they used geo-tagging, @, and hashtags. The author introduced a sub-theme of “Museum itself matters” as well. The “Spatial self” reveals the importance of museum spaces and in this theme, the author further analyzes the posts’ meanings. As for the theme of “Transcendent emotion”, the author extends the analysis to explore how people appreciate artworks and then reflect the transcendent emotions that result in identity presentation by creating 6 sub-themes; “Artwork and artist as a mediation to express identity”, “Usage of Quotes”, “Expressing life purposes and dreams”, “Back to the past”, “Selfies as artwork” and “Imitation”. The interpretations and implications of these findings are discussedItem Understanding social comparison, self-esteem and body image concerns of Instagram users : the impact of perceived ephemerality and permanency of Instagram content(2021-05-10) Kim, Soomin; Oh, JeeyunInstagram, one of the fastest-growing social media networks, provides users with different features. Two primary Instagram features are Instagram posts and Instagram stories. Instagram post allows users to upload photos or videos and share them with their followers. The content stays on the users’ social media feed unless the content is deleted. Instagram story has an ephemeral nature as the content uploaded vanishes after 24 hours. This study was designed to examine individual's psychological constructs when using different Instagram messages. Social comparison, self-esteem, and body image concerns based on user's perception of ephemerality and permanency were examined. Instagram usage habits were examined as well, for both story and post. An online survey was distributed through the University of Texas at Austin’s advertising participant pool and linear regression was used through SPSS to find significant relationships. First, results demonstrated no significant relationship between the perceived permanency of Instagram posts, social comparison, self-esteem, and body image concerns as the content can be removed whenever the user desires. On the other hand, the perception of ephemerality on Instagram story negatively influenced social comparison and body image concerns while there was no significant relationship with self-esteem. Overall, the result of the present study aligns with previous research, as Instagram users who socially compare are likely to have lower self-esteem and have higher body image concerns.