Browsing by Subject "CSR"
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Item An examination of the NBA jersey sponsorship program : the role of congruence, articulation, and CSR in attitudes, consumer behavior, and activation strategy(2020-05) Graeber, Justin Michael; Scheinbaum, Angeline Close; Cunningham, Isabella C. M.; Drumwright, Minette; Brown-Devlin, Natalie; Butterworth, MichaelThis research focuses on consumer behavior and sport sponsorship within the context of the jersey sponsorship program in the National Basketball Association. The aim of this work is to advance the understanding of how brand-property congruence and articulation strategy influence the perception of jersey sponsorships and how consumer-level factors such as team identification affect sponsorship outcomes. This research applied schema congruity theory and expands beyond a one-dimensional fit construct to examine additional dimensions of team-sponsor congruence that build on previous fit, fandom, and articulation research. Different types of fit and sponsor categories were tested to determine the most effective foundation of fit as determined by outcomes of attitude toward team and sponsor, sponsor patronage, and perceptions of team and sponsor social responsibility. Additionally, sponsorship articulation is examined to determine how official communications that explain the patch partnerships influence fan receptivity, attribution of team and sponsor motives, and sponsorship success for corporate and nonprofit sponsors. Results indicated a significant relationship between fit type and sponsor patronage, and team identification is shown to significantly predict attitude toward the team, attitude toward the sponsor, and sponsor patronage. Corporate sponsors that were categorized as having a functional-based fit with the team were found to result in significantly greater purchase intention than corporate sponsors with a schema-based congruence with the team. However, corporate sponsors that were schema-based showed slightly better performance in driving fan attitude than functional-based sponsors. Additionally, significant positive correlations were observed between attitude toward the team and sponsor and purchase intention, as well as CSR perception, team identification, and fandom with sponsor patronage. This research informs sponsorship strategies for brands and properties and provides actionable recommendations for effective commercial and CSR-linked executions. It also equips researchers with direction for future academic study in the field of sport sponsorship, fan behavior, and the role of fandom and team identification. These findings provide practitioners with insight into evidence-based sport sponsorship strategy and equip leaders of brands, properties, and advertising agencies with actionable insights for informing sponsorship decision-making, leveraging team and sponsor assets, and driving maximum sponsorship value.Item Corporate responsibility as a strategic goal : open source healthcare appliances in developing countries(2010-12) Rosales, Antonio A., 1981-; Ambler, Tony; Duvic, Robert Conrad, 1947-Despite the trillions of dollars spent over the past decades on foreign aid 80% of humanity still lives on less than $10 dollars a day. There is an alarming need to deliver quality healthcare services and products to developing countries. The healthcare industry for developing countries is estimated to be $202 million and growing exponentially. However, intrinsic obstacles have prevented companies from fully deploying solutions in these countries. With the emergence of Citizen-Sector Organizations companies now have an alley to create High Value Chains enabling companies to deliver solutions to developing countries. Thereby, increasing shareholder value and increasing the living conditions of global citizens. As citizens of developing countries have better health care they are better equipped to succeed economically and consume other services and products the company has to offer. This paper discusses how an engineering manager can increase shareholder value by aligning corporate responsibility with the company’s strategic goals by leveraging High Value Chains. Specifically this paper discusses how open source methodologies can be utilized to improve healthcare in developing countries while increasing shareholder value.Item Corporate social responsibility : a refreshing idea?(2011-05) Lyle, Matthew Daniel; Wilcox, Gary B.; Kahlor, LeeAnnThe benefits of Corporate Social Responsibility (or CSR, for short) have long been debated among corporations. The debate is a legitimate one as the decision where to invest money is always a difficult one. Should the money be put towards marketing to better brand your company? Should it be invested in infrastructure to improve the efficiency of the company and better position it for the future? Or should it be invested back into the community in which the customers live? This professional report will detail and analyze a number of company initiatives that are currently going on or that have taken place in the past in the name of Corporate Social Responsibility. My intentions are to look at these CSR programs through the lens of ROI and, more specifically, profitability.Item Corporate Social Responsibility in the Oil and Gas Industry: The Importance of Reputational Risk(2011-01-01) Spence, David BItem ESG and CSR developments in the asset management industry(Salem Center, 2020-09-22) Marietta-Westberg, Jennifer; Timmer, Diederik; Christensen, Hans; Starks, LauraItem G.R.A.C.E. satellite thermal model(2012-12) Jones, Fraser Black III; Howell, John R.I developed a thermal model of the Gravity Recovery and Climate Experiment satellite for the Center for Space Research to use in verifying their thermal models and for developing the next generation of satellites for their experiments. I chose COMSOL to model the satellite and used ProEngineer and 3Ds Max to generate the mesh from a .STEP file provided by DaimlerChrysler. I adjusted the model based on previous computer models and actual telemetry data from the GRACE satellite provided from 2002 through 2008. Using the model, I developed a sensitivity analysis of the satellites key thermal environment components and used that to recommend design changed for the next generation of satellites. Special attention should be given to redesigning the Star Camera Arrays and the heat transfer between the Main Equipment Platform and the Radiator.Item A new framework for African smallholder agriculture : harnessing innovation and the private sector to drive sustainable development(2010-05) Kosoris, Justin Michael; Wilson, Robert Hines; Wilson, Patricia A.; Evans, Angela M.This report will outline a new framework for improved yields and increased sustainability in Sub-Saharan African smallholder agriculture. Given the failures of agricultural development aid and policy in the past, cross-sector collaboration among local farmer networks, national governments, and private corporations could represent a new model to foster sustainable agricultural production and growth, as each has had past successes but have not traditionally come together to work as a collaborative unit. This paper will examine each sector to look at best practices and then develop a framework for such collaboration. After a normative case with a positive outlook as to the potential for implementing the framework to Senegal‘s groundnut sector, the paper concludes that the framework can work in a variety of settings as long as one is aware of and respects local conditions.Item Nothing but net : examining the introduction of advertising sponsors on NBA jerseys(2017-05) Graeber, Justin Michael; Drumwright, Minette E.; Close Scheinbaum, AngelineBeginning in the 2017-18 season, the National Basketball Association will be the first of the four major American sports to monetize official, regular-season game jerseys and implement an advertising program in the form of sponsor patches. This study examined the effects that the presence of these advertisements had on attitude toward the team and the sponsoring corporation. Additionally, the effect of setting on attitude toward the sponsor was examined, and whether the presence of a sponsor logo during a socially responsible team activity resulted in a more positive attitude toward the sponsor than the presence of a sponsor logo during an active gameplay setting. This hypothesis was not supported, and significantly lower attitude toward the sponsor in the CSR setting indicated a potential skepticism toward sponsors when present in these environments. Lastly, the relationship between attitude and what participants attribute the implementation of jersey ads toward were examined, including differing attributions toward improved fan experience, team performance, profit-driven motivations, and socially responsible motivations. Results indicated that with fan or socially oriented attributions, sponsors enjoyed more pronounced improvements in attitude than teams. Practical implications and directions for future research are also discussed.Item When business is in the blood : essays on the link between family ownership, strategic behavior and firm performance(2012-05) Kashmiri, Saim; Mahajan, Vijay; DeKinder, Jade; Henderson, Andrew; Rao, Raghunath S.; Srinivasan, RajiFamily firms play a significant role in the U.S. economy, making up about 35 percent of S&P 500 or Fortune 500 companies and contributing about 65 percent to the U.S. GDP. This research explores differences in strategic behavior and firm performance between family firms and non-family firms, and further explores whether family firms such as Dell Inc. that use their founding family’s name as part of their firm name (termed family-named firms, or FN firms) behave and perform any differently versus family firms such as Gap Inc. whose firm name does not include their family’s name (termed non-family-named firms, or NFN firms). The first study which is based on a multi-industry sample of 130 publicly listed U.S. family firms over a five-year period (2002–2006), reveals that compared to NFN firms, FN firms have significantly higher levels of corporate citizenship and representation of their customers' voice (i.e., presence of a chief marketing officer) in the top management team. FN firms also have a higher strategic emphasis (i.e., a greater emphasis on value appropriation relative to value creation) compared to NFN firms. Furthermore, FN firms perform better (i.e., have a higher ROA) than NFN firms, and their superior performance is partially mediated by their higher corporate citizenship levels and strategic emphasis. In the second study — an event study of 1294 product introduction announcements of 107 publicly listed U.S. family firms from 2005-2007 — I find that relative to NFN firms, FN firms are rewarded more by the stock market for introducing new products. Superior returns to FN firms’ new product introductions are partially mediated by these firms’ history of trustworthy product-related behavior: FN firms, particularly those with corporate branding, and those wherein a founding family member holds the CEO or Chairman position, are more likely to exhibit a history of avoiding such product-related controversies as product safety issues, and deceptive advertising. The third study explores differences in strategic behavior and firm performance between family firms and non-family firms in the context of 7 U.S. economic recessions between the years 1970 and 2008. Findings based on a sample of 428 U.S. publicly listed firms reveal that family firms consistently outperform non-family firms during economic recessions. This superior performance is partially driven by family firms’ unique strategic behavior: during recessions, family firms maintain higher levels of advertising intensity, exhibit lower financial leverage, and get involved in fewer social and employee-related unethical actions than non-family firms. The three studies taken together have important implications for family firm, branding, CSR, firm valuation, and innovation-related theory and practice. I highlight these implications in my dissertation.