Browsing by Subject "Benefits"
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Item Developing trust in direct-to-consumer prescription drug advertising : the effects of benefit type and balance of risk and benefit information(2011-05) Ball, Jennifer Gerard; Stout, Patricia A.; Choi, Sejung M.; McAlister, Alfred; Sung, Yongjun; Lee, Wei-NaTrust in direct-to-consumer (DTC) pharmaceutical advertising is declining among consumers. Survey findings suggest providing more information about side effects and benefits to address this issue. Some scholars also criticize the ads for their emotional content despite the key role emotion can play in health-related decision making and trust. Therefore, an experimental study was conducted to assess the relative effectiveness of functional and emotional benefit communication as well the preferred balance of side effects and benefits information provided in DTC pharmaceutical ads in terms of perceived credibility/trust and persuasive outcomes. Results suggest a message including a combination of functional and emotional benefits is considered more credible and informative than an ad describing only emotional benefits. In addition, a high amount of side effect information produces lower brand attitudes and greater perceptions of manipulative intent compared to a low amount of side effect information. Implications for pharmaceutical advertising practitioners and researchers are discussed.Item The influence of leadership coaching as perceived by secondary school principals of title I campuses in Texas(2012-05) Greenwalt, Michael Wayne; Gooden, Mark A.; Ovando, Martha N.; Cantu, Norma V.; Garza, Ruben; Pringle, PatWhile various systems of support and professional development are in place for teachers, there remains a distinct void when it comes to these same opportunities for beginning and especially, experienced principals. An emerging form of assistance for campus principals is leadership coaching: a confidential relationship between a professional coach and principal focused on capacity building and the provision of time and support for the school leader to thoughtfully reflect, plan, problem solve, and establish and achieve significant goals. Leadership coaching is an investment in campus principals, which seems to fill an immediate need for them to experience relevant, ongoing, job-embedded, and individualized professional development. This multiple-case qualitative study, using a grounded theory approach, was framed by the research questions: What are the experiences of middle and high school principals participating in leadership coaching and what benefits result from principal participation in leadership coaching? Through the constant comparative analysis of individual and collective data obtained through semi-structured interviews, observations, and documental evidence of principals participating in leadership coaching, principals’ perceptions of their leadership coaching experience and any benefits were revealed. Overall, findings suggested that participation in leadership coaching was perceived positively and led to principals taking time to pause from their stressful roles and responsibilities to reflect and plan. Principals described factors that accounted for initially connecting with their coaches, such as client readiness and the coach’s experience, as well as the conditions established by the coach that helped build and sustain a healthy coaching relationship: safety, flexibility, action-orientation, and skillful guidance. Additionally, principals reported personal, professional, and organizational benefits resulting from leadership coaching. Personal benefits included better self-care, reduced isolation, increased self-confidence, and heightened self-awareness. On a professional level, coaching resulted in the generation of plans/ideas, improved communication, individualized professional development, and an enhanced sense of efficacy. And finally, organizational benefits were identified in areas of staffing, solutions, student performance, and the extension of coaching to others.Item Parents learning online : informal education on parenting through online interactions examined from a community of practice perspective(2010-08) Matthews, Megan Renee; Schallert, Diane L.; Robinson, DanielThis study investigated the online interactions of parents using the constructs of Wenger’s (1998) community of practice theory. Parents were surveyed and blogs and comments selections were examined to determine whether a communities of practice perspective would be appropriate as a construct to examine parents’ online interactions, and whether parents could gain similar benefits to those found from face-to-face parent support groups. This study provides evidence to support the utility of parents’ online interactions and the relevance of a community of practice perspective as analyzed with the components of Wenger’s (1998) Communities of Practice Theory.Item Physical activity attitudes and preferences of adults with opioid use disorder receiving methadone maintenance treatment : a mixed methods study(2020-04-29) Simonton, Amanda Jean; Calloway, Cara Suzanne; Brown, Richard Allen; García, Alexandra A; Bartholomew, John BThe prevalence of opioid use disorder (OUD) has grown exponentially, contributing to a significant increase in overdose deaths, and a public health crisis. Methadone maintenance treatment (MMT) is an effective treatment for OUD; yet, retention in MMT and relapse rates are still high. Physical activity (PA) has been shown to improve treatment retention and relapse rates among those with substance use disorders, however little research has examined PA interventions among those in MMT. Therefore, this dissertation study, guided by the Health Promotion Model, explored PA attitudes (i.e., perceived benefits, perceived barriers, self-efficacy, and PA enjoyment), and PA preferences (i.e., type, structure, and delivery) of adults with OUD in MMT. A mixed-methods designed was used to examine PA attitudes and preferences, level of PA, and experiences with and perceptions of PA. Adults (N=100) with OUD accessing MMT clinics in central Texas were recruited to complete a battery of standardized instruments assessing primary study variables; twenty participants participated in one-on-one interviews. Thematic content analysis was used to explore experiences with PA. On average, participants were 37.5 years old (SD= 9.2). A majority were male (55%) and white (75%). Those with higher levels of self-efficacy had fewer recovery attempts (p = .004), and methadone dose was inversely associated with PA level (p=0.03); significant effects were identified between current pain and psych symptoms on interest in discussing or participating in a PA intervention and between gender and PA preferences for interest, supervision, length of engagement, and type of PA. Qualitative data found primary issues to PA engagement are due to population specific barriers. Specifically, significant issues with the side effects of MMT (e.g., fatigue, sweating) and motivation were unique barriers to engaging in PA. Study findings suggest assessing motivation toward PA and increasing PA motivation through motivational interviewing may be fruitful areas of future research for those in MMT. Finally, continuing to utilize mixed-method approaches appears to hold great value and provides meaningful insight that may have been lost with a purely quantitative approach. Incorporating qualitative methods to assess preferences of unique populations or interventions with adherence issues is encouraged in future research.