• A Good Idea is Not Enough: Understanding the Challenges of Entrepreneurship Communication 

      Spinuzzi, Clay; Jakobs, Eva-Maria; Pogue, Gregory P. (International Conference on Competitive Manufacturing, 2016-01)
      This paper addresses a less-investigated issue of innovations: entrepreneurship communication. Business and marketing studies demonstrate that new product development processes do not succeed on good technical invention ...
    • Understanding the Value Proposition as a Co-Created Claim 

      London, Noelle; Pogue, Gregory P.; Spinuzzi, Clay (IEEE, 2015-07)
      In this paper, the authors examine five cases of technology commercialization in terms of how entrepreneurs advance a specific kind of claim: the value proposition. The value proposition can describe the characteristics ...