Module 2: Overview

Date

2004

Authors

Cadenhead, Gary

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The executive summary is simply the most important part of your business plan. Find out how to present the whole story-from product benefits to the business model to the financials-to investors in four pages or less. Take away points: start with the opportunity, tell the whole story concisely, give the investor reasons to want to be involved.
For more information, see the files in the module sections.

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