Agents of change : Enlightened, HBO and the crisis of brand identity in the post-network era

dc.contributor.advisorFrick, Caroline
dc.creatorSwords, Collins Daviden
dc.date.accessioned2014-10-10T17:49:03Zen
dc.date.issued2014-05en
dc.date.submittedMay 2014en
dc.date.updated2014-10-10T17:49:03Zen
dc.descriptiontexten
dc.description.abstractAs a result of changing cultural, economic and technological factors, television always exists in a perpetual state of transformation. The fragmentation of the mass audience and the disintegration of the network oligarchy catalyzed the emergence of a multi-channel universe and niche cable markets in the post-network era. HBO, perhaps the most successful premium cable channel to emerge during the changing TV landscape, implemented a subscription-service economic model, enabling it to produce uncensored, commercial free content unavailable on broadcast television. HBO has since been labeled as the leading purveyors of quality, auteurist-centered TV. For this report, I analyze how HBO has been constructed in the realm of academic discourse. Using Enlightened and showrunner Mike White as a case study, I examine how the series conforms to and deviates from HBO's established brand and reflects the network's struggle to redefine itself in the post-network era. Ultimately, I aim to reveal the mythologized, idealized and manufactured culture of production at HBO and examine how journalistic discourse surrounding the series presents the HBO brand identity in a state of crisis and transition.en
dc.description.departmentRadio-Television-Filmen
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/2152/26462en
dc.language.isoenen
dc.subjectHBOen
dc.subjectEnlighteneden
dc.subjectAuthorshipen
dc.subjectTV studiesen
dc.subjectPost-network eraen
dc.subjectMike Whiteen
dc.titleAgents of change : Enlightened, HBO and the crisis of brand identity in the post-network eraen
dc.typeThesisen
thesis.degree.departmentRadio-Television-Filmen
thesis.degree.disciplineRadio-Television-Filmen
thesis.degree.grantorThe University of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen

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