The Establishment of New Professional Sports Teams in Metropolitan Cities: A Look Into Austin FC




Guinn, Duncan

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My primary research question is as follows: how do sports expansion teams, specifically Austin FC, seek to establish a footprint in their respective city’s economy, culture, and identity? I hope this project will serve as a basis for Austinites to understand and appreciate the extensive work that Austin FC has put in to represent the city of Austin. Hopefully in the future, with positive long-term results from the club, this project can serve as a model for how teams can approach the expansion process as a whole. Austin FC is unique since no professional sports team has ever been established in their city until now. I’ve taken a deep dive into the process of how Austin was awarded the team, what they did to build an entire organization from the ground up, and how they have worked to establish a footprint in the Austin economy and culture.


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