Paisy : a mobile banking experience for Indians with limited digital literacy

dc.contributor.advisorGorman, Carma
dc.creatorJoglekar, Bhargavi Mahesh
dc.date.accessioned2019-10-31T15:00:02Z
dc.date.available2019-10-31T15:00:02Z
dc.date.created2019-05
dc.date.issued2019-05-09
dc.date.submittedMay 2019
dc.date.updated2019-10-31T15:00:03Z
dc.description.abstractWhile India is aiming to rapidly transform from a cash-only to a cashless and digital economy, people with low digital literacy, especially middle-aged adults in India who matured in the pre-smartphone period, find it difficult to switch to digital payments and digital banking. Although banks and private companies have created mobile payment solutions to enable cashless banking, these solutions seem to be designed only for digital natives, i.e., the young and digitally literate population. These solutions do not address the needs of novice digital users having limited digital literacy. I have therefore designed a mobile banking experience intended to empower middle-aged Indian adults with limited digital literacy to use mobile banking independently and confidently.
dc.description.departmentDesign
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/2152/78204
dc.identifier.urihttp://dx.doi.org/10.26153/tsw/5293
dc.language.isoen
dc.subjectMobile banking
dc.subjectIndia
dc.subjectLow digital literacy
dc.subjectDesign for emerging markets
dc.subjectNovice digital users
dc.subjectUser experience design
dc.subjectDesign for elderly
dc.subjectDigital divide
dc.subjectAccessibility
dc.subjectDigital India
dc.subjectNext billion users
dc.subjectHuman-centered design
dc.titlePaisy : a mobile banking experience for Indians with limited digital literacy
dc.typeThesis
dc.type.materialtext
thesis.degree.departmentDesign
thesis.degree.disciplineDesign
thesis.degree.grantorThe University of Texas at Austin
thesis.degree.levelMasters
thesis.degree.nameMaster of Fine Arts
Files
Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
JOGLEKAR-MASTERSREPORT-2019.pdf
Size:
2.71 MB
Format:
Adobe Portable Document Format
License bundle
Now showing 1 - 2 of 2
No Thumbnail Available
Name:
PROQUEST_LICENSE.txt
Size:
4.46 KB
Format:
Plain Text
Description:
No Thumbnail Available
Name:
LICENSE.txt
Size:
1.85 KB
Format:
Plain Text
Description: