Advertising to female runners : a comparative evaluation of Nike and Brooks Running, Inc. in Runner's world magazine

This research report aims to examine and evaluate the ways in which two leading running product companies, Nike and Brooks Running, Inc., target female runners in the context of Runner’s World magazine (the world’s leading running-related magazine). It presents relevant past research, theories and methodologies and applies them to the analysis. From the analysis and comparisons, a collection of best practice recommendations are determined in order to inform and advise any company’s future advertising efforts directed at female runners.