Tackling the establishment with technology : a study of sports media cases

dc.contributor.advisorJensen, Robert, 1958-
dc.creatorCox, Courtney, active 2013en
dc.date.accessioned2014-03-18T20:47:49Zen
dc.date.issued2013-12en
dc.date.submittedDecember 2013en
dc.date.updated2014-03-18T20:47:50Zen
dc.descriptiontexten
dc.description.abstractIn today’s new media landscape, who tells the story and how it is told has changed from the traditional journalistic rituals of the past. This study examines four cases within sports media that challenge the sports media complex, a complicated partnership between sports organizations and personalities and the outlets that cover them. This research focuses on the impact of technological advances in communication on this institutionalized connection between media and sport and finds that while there are several factors that have affected the strength of the sports media complex, new media continue to serve as a catalyst in the erosion of the relationship between legacy media and sports’ governing bodies.en
dc.description.departmentJournalism and Mediaen
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/2152/23583en
dc.subjectSports journalismen
dc.subjectNew mediaen
dc.titleTackling the establishment with technology : a study of sports media casesen
dc.typeThesisen
thesis.degree.departmentJournalismen
thesis.degree.disciplineJournalismen
thesis.degree.grantorThe University of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen
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