Who says what goes?--describing normative interactive behavior on Facebook

The increasing popularity of sites like Facebook causes content providers to reassess how and where to provide their information in order to reach the most users through user interaction with content. As such, news providers are building content not only to be online specific, but also to be Facebook specific. This study investigates the communication framework that exists when people interact on Facebook to express approval or disapproval on posted topics. Moreover, it studies what codes and conventions presented in Facebook site architecture shape user reaction on specific topics. Lastly, this study investigates the connection between user reaction on topics and the rated level of closeness of respondents and their Facebook friends.