Overcoming inertia: how recessionary chaos and disruptive technology are fueling an evolution in advertising agency organization and compensation models
| dc.contributor.advisor | Mackert, Michael | en |
| dc.contributor.committeeMember | Love, Brad | en |
| dc.creator | Eidson, Kelly L. | en |
| dc.date.accessioned | 2010-06-04T14:47:10Z | en |
| dc.date.available | 2010-06-04T14:47:10Z | en |
| dc.date.issued | 2009-05 | en |
| dc.description | text | en |
| dc.description.abstract | This professional report outlines and assesses of various advertising agency organization and compensation models. It provides an analysis of how the disruptive technology of the Internet has changed consumer media habits and caused a paradigm shift in the marketing communications landscape and how the current economic recession has affected agencies. The organization models addressed include the traditional silo model and the roster model. Compensation models include labor-based fee models, commission-based models, and several new models that the industry has recently embraced. | en |
| dc.description.department | Advertising | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/2152/ETD-UT-2009-05-164 | en |
| dc.language.iso | eng | en |
| dc.rights | Copyright is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works. | en |
| dc.subject | advertising agency organization | en |
| dc.subject | compensation models | en |
| dc.subject | communications planning | en |
| dc.title | Overcoming inertia: how recessionary chaos and disruptive technology are fueling an evolution in advertising agency organization and compensation models | en |
| dc.type.genre | thesis | en |
| thesis.degree.department | Advertising | en |
| thesis.degree.discipline | Advertising | en |
| thesis.degree.grantor | The University of Texas at Austin | en |
| thesis.degree.level | Masters | en |
| thesis.degree.name | Master of Arts | en |