Susan G. Komen for the Cure and the Planned Parenthood Federation of America : a framework for non-profits beginning and ending a relationship with another organization

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dc.contributor.advisorAnderson, Ronald B.en
dc.contributor.committeeMemberGreiner, Corinne Len
dc.creatorClemons, Althea Nicoleen
dc.date.accessioned2015-11-03T16:38:56Zen
dc.date.available2015-11-03T16:38:56Zen
dc.date.issued2013-05en
dc.date.submittedMay 2013en
dc.date.updated2015-11-03T16:38:56Zen
dc.descriptiontexten
dc.description.abstractThis Professional Report explores the history of the relationship between Susan G. Komen for the Cure and the Planned Parenthood Federation of America and ways in which this can inform other non-profits attempting to enter into a relationship. The report starts with an analysis of the history of both organizations, their relationship, as well as the environment for non-profits at the time. The report then outlines the details of the Public Relations crisis faced by Susan G. Komen for the Cure when they attempted to end their relationship with Planned Parenthood on January 31, 2012. The report concludes with recommendations for steps to follow for any organization attempting to commence or terminate a relationship with another organization.en
dc.description.departmentAdvertisingen
dc.format.mimetypeapplication/pdfen
dc.identifierdoi:10.15781/T2G33Ken
dc.identifier.urihttp://hdl.handle.net/2152/32180en
dc.subjectProfessional reporten
dc.subjectAdvertisingen
dc.subjectPublic relationsen
dc.subjectSusan G. Komen for the Cureen
dc.subjectPlanned Parenthooden
dc.subjectNon-profit organizationen
dc.subjectBreast canceren
dc.subjectAbortionen
dc.subjectPartnershipsen
dc.subjectCrisisen
dc.titleSusan G. Komen for the Cure and the Planned Parenthood Federation of America : a framework for non-profits beginning and ending a relationship with another organizationen
dc.typeThesisen
thesis.degree.departmentAdvertisingen
thesis.degree.disciplineAdvertisingen
thesis.degree.grantorThe University of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen

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