Marketing health issues to tweens : recommendations for reaching this demographic more effectively

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dc.contributor.advisorMackert, Michaelen
dc.contributor.committeeMemberLove, Braden
dc.creatorKelly, Erin Joyen
dc.date.accessioned2012-02-20T18:52:16Zen
dc.date.available2012-02-20T18:52:16Zen
dc.date.issued2011-12en
dc.date.submittedDecember 2011en
dc.date.updated2012-02-20T18:52:45Zen
dc.descriptiontexten
dc.description.abstractThis paper explores public health campaigns as they relate to tweens and their use of technology. After considering how this demographic utilizes both traditional and new media, further examination was done on general health problems that affect this group. Three major health issues were then chosen for analysis. A relevant campaign for each issue was also evaluated, as were its overall marketing and communication efforts. The health problems and corresponding campaigns chosen include childhood obesity and the “Let’s Move” campaign, electronic aggression and the “Stop Bullying” campaign and youth suicide and the “WeCanHelpUs” campaign. From these analyses, recommendations for ways to improve each campaign were provided, as were general conclusions for reaching this demographic more efficiently and effectively.en
dc.description.departmentAdvertisingen
dc.format.mimetypeapplication/pdfen
dc.identifier.slug2152/ETD-UT-2011-12-4446en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2011-12-4446en
dc.language.isoengen
dc.subjectTweenen
dc.subjectTweensen
dc.subjectHealthen
dc.subjectChildhood obesityen
dc.subjectElectronic aggressionen
dc.subjectCyberbullyingen
dc.subjectYouth suicideen
dc.subjectTechnologyen
dc.subjectMediaen
dc.subjectRecommendationsen
dc.subjectHealth campaignsen
dc.subjectPublic health campaignsen
dc.subjectLet's Moveen
dc.subjectReachOuten
dc.subjectReach Outen
dc.subjectStop Bullyingen
dc.subjectStop Bullying Nowen
dc.titleMarketing health issues to tweens : recommendations for reaching this demographic more effectivelyen
dc.type.genrethesisen
thesis.degree.departmentAdvertisingen
thesis.degree.disciplineAdvertisingen
thesis.degree.grantorUniversity of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen

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