Social marketing : a theory based approach to influencing attitude and behavior change toward mental health among African American students at the University of Texas at Austin

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Date

1997-12

Authors

McCann, Melissa

Journal Title

Journal ISSN

Volume Title

Publisher

The University of Texas at Austin

Abstract

Department

Advertising

Description

text

Keywords

LCSH Subject Headings

African American college students--Texas--Austin, African American college students--Attitudes, Social marketing

Citation

URI

http://hdl.handle.net/2152/4018

Collections

UT Electronic Theses and Dissertations