Onside: A Reconsideration of Soccer's Cultural Future in the United States

Throughout the course of the 20th century, professional sports have evolved to become a predominant aspect of many societies’ popular cultures. Though sports and related physical activities had existed long before 1900, the advent of industrial economies, specifically growing middle classes and ever-improving methods of communication in countries worldwide, have allowed sports to be played and followed by more people than ever before. As a result, certain games have captured the hearts and minds of so many people in such a way that a culture of following the particular sport has begun to be emphasized over the act of actually doing or performing the sport. One needs to look no further than the hours of football talk shows scheduled weekly on ESPN or the myriad of analytical articles published online and in newspapers daily for evidence of how following and talking about sports has taken on cultural priority over actually playing the sport. Defined as “hegemonic sports cultures” by University of Michigan sociologists Andrei Markovits and Steven Hellerman, these sports are the ones who dominate “a country’s emotional attachments rather than merely representing its callisthenic activities.” Soccer is the world’s game. This phrase, though oft-repeated to the point of becoming cliché, holds true in the sporting cultures of nearly every country around the globe, with one glaring exception: The United States of America. Indeed, where most countries’ cultural “sport spaces” are dominated by two sports, the United States is proud of its “Big Four”: American football, basketball, baseball, and ice hockey, represented professionally by the NFL, NBA, MLB, and NHL, respectively. Each of these four leagues is regarded as the highest level of competition for its sport in the world, and all four are among the top six sports leagues by revenue worldwide. How is it, then, that soccer has failed to establish the roots of a hegemonic sports culture in America, a country with such vast sociopolitical influence over the rest of the world for much of the 20th century and one that also takes great cultural pride in athletic accomplishment? The previously mentioned Markovits and Hellerman provide some theories in their 2001 work Offside: Soccer & American Exceptionalism, where they argue that in the period from 1870 – 1930, a critical 60-year juncture of sports investment in the West and a time of heightened nativism in America, soccer was essentially crowded-out by the rise of non-European sports: baseball and football, and then basketball and ice hockey later on. At the time of their writing, Markovits and Hellerman were not very optimistic about the future of soccer in the United States. Using related sociological works about sport, quantitative data from FIFA, and other sources that comment on the evolution of American culture into the 21st century, I plan on painting an updated, optimistic picture of soccer’s future in the United States, where I one day believe that it will establish itself as a hegemonic sports culture akin to the Big Four.