Building a socially responsible image in the homepage of the Fortune Global 500 companies

dc.contributor.advisorLee, Wei-Na, 1957-
dc.creatorLim, Rachelen
dc.date.accessioned2013-09-17T20:26:46Zen
dc.date.issued2013-08en
dc.date.submittedAugust 2013en
dc.date.updated2013-09-17T20:26:47Zen
dc.descriptiontexten
dc.description.abstractA company can create a socially responsible image by having the public associate it (the company) with corporate social responsibility (CSR). Many researchers have asserted that a socially responsible image benefits a company in many ways. Zenisek (1979) clarified the complexity of CSR by approaching the concept through an organizational behavior approach. He constructed a CSR model that consisted of critical aspects—the ideological, operational, and societal aspects–in the relationship between a company and society. By applying Zenisek’s (1979) CSR model, this study conducts a content analysis of the corporate website homepages of Fortune Global 500 companies. The objective is to explore the variability in creating a socially responsible image through CSR communication by revenue, industry category, and country-of-origin. The results indicate that there are differences in communicating CSR aspects of CSR as well as CSR issues according to a company’s revenue, industry category, and country-of-origin. The study provides fresh insights for practitioners to approach CSR communication in business.en
dc.description.departmentAdvertising
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/2152/21227en
dc.language.isoen_USen
dc.subjectCorporate social responsibility, CSR communication, socially responsible image, corporate websitesen
dc.titleBuilding a socially responsible image in the homepage of the Fortune Global 500 companiesen
thesis.degree.departmentAdvertisingen
thesis.degree.disciplineAdvertisingen
thesis.degree.grantorThe University of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen

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