Data-Base for your Company?

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Date

1976-09

Authors

Scott, George M.

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Abstract

Common data bases are now trumpeted as providing companies deliverance from a variety of information systems maladies. The author presents a down-to-earth manager's perspective of these data bases in answering the basic questions: What is the structure of a data base? What are its potential benefits, and which companies can and cannot secure these benefits? The role of general managers in data-base development is also discussed.

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Citation

Scott, George M. A data base for your company? California Management Review Vol. 19 (1) (Sep., 1976): 68-78.