Mobility as a service : opportunities in the City of Austin

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2020-08-13

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Werner, Mark Philip

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Mobility services are quickly and continually evolving, propelled by advancements in technology, leading towards improved convenience and seamless transition between mobility providers. Mobility providers and 3rd party organizations are evolving towards cross-compatibility of services, including planning and payment over a single platform, this is called mobility as a service (MaaS). Austin, Texas has been facing the challenges of an urban fabric dependent on personal vehicles for mobility, including traffic congestion, reductions in air quality, and a disproportionate burden on marginalized communities. Adoption and enhancement of MaaS platforms within the city of Austin can relieve reliance on personal vehicles and ultimately improve residential quality of life. Still an evolving technology, existing studies have proposed structures and infrastructure that need to be in place for successful MaaS deployment, though none have looked at opportunities within Austin, which this project seeks to find. Through evaluation of existing City of Austin planning documents, proposed frameworks for deployment by researchers, and understanding of existing and proposed plans for MaaS platforms, this work seeks to understand the viability and roadmap for deployment within Austin. Results place Austin very well equipped to produce and handle and functioning MaaS platform by utilizing existing infrastructural pieces and planned mobility development, these include the number of mobility alternatives, a robust public transit service and planned increases in density. This report provides context for both policies and infrastructure that is necessary for cities to implement a successful MaaS platform.

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