Are there any machos in the house? : contemporary manifestations of machismo

This research explores the transnational existence of machismo and its continuous presence among Mexican and Mexican American men as transnational ideologies and attitudes from Mexico into the United States. This mixed methods approach, comprised of in-depth interviews, virtual ethnographic analysis, and textual analysis. These approaches to machismo is dedicated to better understand the social performances of Mexican origin, cis-gendered men living in the United States and Mexico, who find their masculinities bridged through social media, as nationalistic pride, taking pride in their Mexican origin/ heritage risen out of narco culture specifically. These three different interviews are presented in holistic sections titled, Señoras de Las Lomas and Machismo, Traditional ideologies of Mexican undocumented millennial, and The Complexity of Social Media and the Narco Lifestyle. The compilation of these case studies presented, aims to demonstrate how machista ideologies and attitudes continue to persist in contemporary U.S. and Mexican society. This research aims to provide insight on how traits are learned and adopted, (public and private) and how they become manifested in online spaces (not exclusively). Readers will be able to reflect about the oversaturation of machista ideologies, and gendered perspectives on machista ideologies and how these “traditions” have been embedded in Mexican culture, become transnational, circulated, re-circulated, inculcated, and how they persist, even subtly in quotidian life in the 21st century.