Co-creation by Commenting: Participatory Ways to Write Quicklook® Reports

dc.creatorJakobs, Eva-Mariaen
dc.creatorSpinuzzi, Clayen
dc.creatorDigmayer, Claasen
dc.creatorPogue, Gregory P.en
dc.date.accessioned2015-09-09T19:40:37Zen
dc.date.available2015-09-09T19:40:37Zen
dc.date.issued2015-07en
dc.description.abstractThe authors examined comments in revisions of 24 Quicklook® reports that were written to provide market feedback to entrepreneurs. Most Quicklook reports underwent a revision cycle, and the number of comments per draft varied considerably. Based on this analysis, commenting was frequently used to provide revision guidance from staff to the assessors who authored the Quicklook reports. The commenting activities focus on the overall objective to deliver strong arguments for an innovation from the market’s perspective. Therefore, the most comments address the Quicklook report’s most important sections: Potential Commercial Markets, Competitors and Benefits, and Potential Benefits. In particular, staff comments addressed co-creation, argumentation, the writing process, and text quality. We conclude by calling for further research into such reports in particular and entrepreneur communication in general.en
dc.description.departmentIC2 Instituteen
dc.identifier.citationJakobs, E.-M., Spinuzzi, C., Digmayer, C., & Pogue, G. (2015). Co-creation by commenting: Participatory ways to write Quicklook® reports. In Proceedings of IEEE professional communication society international professional communication conference (pp. 291–297). Limerick: IEEE.en
dc.identifier.doi10.1109/IPCC.2015.7235823en
dc.identifier.urihttp://hdl.handle.net/2152/31276en
dc.publisherIEEEen
dc.subjectentrepreneurship communicationen
dc.subjectentrepreneurshipen
dc.subjectrevisionen
dc.subjectprofessional commentingen
dc.subjectQuicklook® reporten
dc.subjectTACRen
dc.titleCo-creation by Commenting: Participatory Ways to Write Quicklook® Reportsen
dc.typeConference paperen

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