The impact of popular culture fandom on perceptions of Japanese language and culture learning: the case of student anime fans

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Date

2006

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Williams, Kara Lenore

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Abstract

This research examines the impact of popular culture fandom on perceptions of foreign language and culture learning within a Japanese studies context, using the example of student ‘anime’ (Japanese animation) fans. Anime, described by Tominaga (2002) as “presently one of the most popular expressions of Japanese culture in America,” was chosen for its apparent popularity among students of Japanese. This dissertation presents the results of a study that qualitatively describes the phenomenon of anime fandom as it relates to a sample of ten Japanese language students’ perceptions of the Japanese language and culture and of language learning. The results of the study have implications for the language classroom in terms of how instructors might use popular culture to encourage motivation and self-directed learning, and in terms of teaching culture and using authentic video materials in the classroom. This phenomenon also suggests the possibility that generating or capitalizing on interest in the popular culture of the target language group may be a useful tool in the recruitment of and retention of language students, given the challenges many language programs face in attracting and retaining students.

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