Interorganizational Link

dc.contributor.utaustinauthorPruden, Henry O.en_US
dc.creatorPruden, Henry O.en_US
dc.date.accessioned2016-10-28T19:51:50Z
dc.date.available2016-10-28T19:51:50Z
dc.date.issued1971en_US
dc.description.abstractThe article presents information on employees who act as an interorganizational link between their company and their customers. This role is usually one held by an outside salesman and the author notes that this job done more productively and with greater satisfaction when the salesman has a greater amount of power, authority and a more equal status relationship with clients. The author suggests that a proper balance of these three components makes this individual the most effective which, in turn, increases the organization's effectiveness.en_US
dc.description.departmentMarketingen_US
dc.description.sponsorshipen_US
dc.identifierdoi:10.15781/T2NK3676G
dc.identifier.citationPruden, Henry O. "The Interorganizational Link." California Management Review, Vol. 14, No. 1 (1971): 39-45.en_US
dc.identifier.doien_US
dc.identifier.issn0008-1256en_US
dc.identifier.urihttp://hdl.handle.net/2152/43264
dc.language.isoEnglishen_US
dc.relation.ispartofen_US
dc.relation.ispartofserialCalifornia Management Reviewen_US
dc.rightsAdministrative deposit of works to Texas ScholarWorks: This works author(s) is or was a University faculty member, student or staff member; this article is already available through open access or the publisher allows a PDF version of the article to be freely posted online. The library makes the deposit as a matter of fair use (for scholarly, educational, and research purposes), and to preserve the work and further secure public access to the works of the University.en_US
dc.rights.restrictionOpenen_US
dc.subjectbusinessen_US
dc.subjectmanagementen_US
dc.titleInterorganizational Linken_US
dc.typeArticleen_US

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