Uniformly speaking : how rhetoric and clothing addresses materiality at work




O'Connor, Erin Ann

Journal Title

Journal ISSN

Volume Title



The question guiding this dissertation is: what do we manage with uniformity of clothing? More specifically, how does uniformity of clothing (including actual uniforms) manage our sensing, feeling bodies, our sense of self (subjectivity), and social interaction (intersubjectivity)? Through theory, method, and analysis, my work here collapses dualities of mind and matter, object and subject, body and clothing, not merely as an intellectual exercise but as a development of a potential site of negotiating ethical action. I examine fast food worker uniforms at three restaurants and contrast those to various forms of self-adopted uniformity of dress. The analyses conducted in both case studies highlight the power of style as a experience of materiality of thinking.


LCSH Subject Headings