This is a chapter from Teaching Business Information Literacy which provides guidance to new business specialists, generalists, and subject librarian being asked to teach business research classes for the first time. It features more than 40 practical, classroom-proven lesson plans for one-shot, embedded, and credit-bearing library classes. This chapter focuses on the SWOT analysis, in which students must determine the Strengths, Weaknesses, Opportunities and Threats for a business, product or service.