Facebook me : the utility of social networking sites in increasing social support for exercise programs




McCallum, Kim Gibson

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The purpose of this report is to evaluate the potential utility of online social networking in enhancing participation in, and maintenance of, a university-based exercise program through the provision of social support. Ninety-one employees previously enrolled in an exercise program were surveyed. Participants were asked about their online social networking habits and their opinions on the possible use of online social networks to increase social support for and adherence to an exercise program. Respondents already belonging to a social networking site (SNS) (79%) were optimistic about the utility, particularly after their exercise program, while those who do not belong to an SNS were less positive. The findings imply that using online social networking to add social support both during and after an exercise program could be effective.



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