Interaction on Facebook and digital self presence

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2015-05

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He, Miao, M.A.

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Set within the context of Facebook, this study explores how the digital self is presented through wall posts, comments, photo posts, and shared content. Using Social Identity Theory, Impression Management and Digital Identity Theory, this study examines how digital identity impacts perceptions of on online advertising. Thus, this study examines how interactions on social media differ from interactions experienced in real-life through frequency and content.

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