Brick-and-Mortar Retailers Could Get a Boost by Tracking In-store Displays

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Brick-and-Mortar_Retailers_Could_Get_a_Boost.pdf (282 KB)
Date
2018-12-19
Authors
Gibson, London
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Department
Information, Risk, and Operations Management (IROM)
Description
Internet of things technology gives suppliers the ability to more efficiently monitor promotional displays � and boost profits.
Based on the research of Ioannis Stamatopoulos
Keywords
Analytics , Ioannis Stamatopoulos , retailers
Citation
URI
https://hdl.handle.net/2152/111673
 http://dx.doi.org/10.26153/tsw/38578
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