Design : a tool for transformation

dc.contributor.advisorCatterall, Kateen
dc.creatorFerguson, Beth Jeanen
dc.date.accessioned2016-08-11T17:41:55Z
dc.date.available2016-08-11T17:41:55Z
dc.date.issued2009
dc.description.abstractMy graduate research has been focused on testing how visual communication in the form of three-dimensional polemic works can become a tool for effecting social change. The change I am interested in relates to the global energy crisis, and resolving imminent transportation and associated ecological problems by promoting the use of electric vehicles. The main focus of my work has been the use of a strategy that is best described as the transformation of old and iconic artifacts in order to communicate complex new ideas. The main project that I will use to discuss this strategy uses the form and implications of a 1950’s gas pump emblematic of the golden era of petroleum production and the heyday of the automobile as the lynchpin for a conversation with my audience. By tweaking the original meaning of the pump and by juxtaposing an image of gas guzzling vehicles with a proposal for sustainable electric powered vehicles I have created a public dialogue about the current energy crisis and a compelling argument to support the move towards alternate fuels. This 3-D design intervention in public space has proven to be an effective way to, convey a socio-political message, more effective than any poster because it is a functional element which is both warmly received because it hits home an idea in a positive, even humorous way and elicits an emotional response from the viewer. The station not only charges electric vehicles and encourages the public to test ride them, it allows people to re-envision mobility through experience, become involved and take action.en
dc.description.departmentDesignen
dc.format.mediumelectronicen
dc.identifierdoi:10.15781/T2CJ87K9Wen
dc.identifier.urihttp://hdl.handle.net/2152/39393en
dc.language.isoenen
dc.relation.ispartofUT Electronic Theses and Dissertationsen
dc.rightsCopyright © is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.en
dc.rights.restrictionRestricteden
dc.subjectVisual communicationen
dc.subjectPolemic arten
dc.subjectThree-dimensional arten
dc.subjectGlobal energy crisisen
dc.subjectSocial changeen
dc.subjectActivist arten
dc.subjectEcological problemsen
dc.subjectElectric vehiclesen
dc.subjectEnvironmental arten
dc.subjectPublic dialogueen
dc.subjectSustainabilityen
dc.subjectPolitical arten
dc.subjectPublic arten
dc.subject3-D designen
dc.subjectFunctional arten
dc.subjectInteractive arten
dc.titleDesign : a tool for transformationen
dc.typeThesisen
dc.type.genreThesisen
thesis.degree.departmentDesignen
thesis.degree.disciplineDesignen
thesis.degree.grantorThe University of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Fine Artsen

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