To seek inspiration or self-worth? : the impact of social media bridging ties on young females’ well-being

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2022-09-22

Authors

Lozano, Cinthia Melissa

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The present dissertation investigates the effect of social media bridging ties on young females’ well-being including psychological well-being, self-esteem, and self-image. Particularly, study 1 tested the moderating effect of social comparison motives (self-improvement vs. self-evaluation) in the direct and indirect (through self-efficacy) relationship between bridging ties and the different measures of well-being. Study 2 tested the direct and moderating role of thin-ideals in predicting the different measures of well-being. An experiment with n= 474 participants in study 1 and a survey with n=296 participants were conducted to test the proposed hypotheses. Data analysis of study 1 indicates that bridging ties have no effect on well-being. The moderating effect of social comparison was not supported in the prediction of self-efficacy nor well-being. However, self-improvement had a positive effect on self-efficacy, self-esteem, and self-image. In contrast, self-evaluation was found to have a negative effect on self-efficacy, psychological well-being, self-esteem, and self-image. Study 2 showed that interaction with bridging ties in social media can be beneficial for young females, as it has a positive effect on psychological well-being and self-esteem. Thin ideals, on the contrary was found to negatively impact self-image.

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