How social media can overcome the barriers to sponsorship for elite runners

dc.contributor.advisorWilcox, Gary B.en
dc.contributor.committeeMemberLove, Braden
dc.creatorHawkins, Cara Elizabethen
dc.date.accessioned2012-06-25T16:48:40Zen
dc.date.available2012-06-25T16:48:40Zen
dc.date.issued2012-05en
dc.date.submittedMay 2012en
dc.date.updated2012-06-25T16:48:45Zen
dc.descriptiontexten
dc.description.abstractThis paper will explore how track and field athletes are currently using social media, what types of social media attract or repel sponsorship and what barriers and opportunities exist for social media use in the sport of track and field. A variety of different sources will be used including academic papers, interviews with community managers from Saucony and Brooks and social media publications.en
dc.description.departmentAdvertisingen
dc.format.mimetypeapplication/pdfen
dc.identifier.slug2152/ETD-UT-2012-05-5355en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2012-05-5355en
dc.language.isoengen
dc.subjectSocial mediaen
dc.subjectRunningen
dc.subjectElite athletesen
dc.subjectAdvertisingen
dc.titleHow social media can overcome the barriers to sponsorship for elite runnersen
dc.type.genrethesisen
thesis.degree.departmentAdvertisingen
thesis.degree.disciplineAdvertisingen
thesis.degree.grantorUniversity of Texas at Austinen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Artsen

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